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BUS. 192 Ethnic and Multicultural Marketing

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Course Description

Today's marketing success depends on the ability to segment customers effectively, and it calls for specialized approaches to deliver an effective and ethnically aware marketing mix. Through case studies and market analysis, you will explore how to create the right messages for the right audience and do so in a way that isn't appropriating cultures and is current and delivers results.

Units: 3
Degree Credit
Letter Grade Only
  • Lecture hours/semester: 48-54
  • Homework hours/semester: 96-108
Prerequisites: None
Corequisites: None
Transfer Credit: CSU