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BUS. 193 Digital Marketing

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Course Description

Digital technologies and platforms are routinely used to market to consumers and businesses. Study of best practices including social media, web, mobile media as it applies to consumers, for political and advocacy purposes as well as internal audiences within an organization.

Units: 3
Degree Credit
Letter Grade Only
  • Lecture hours/semester: 48-54
  • Homework hours/semester: 96-108
Prerequisites: None
Corequisites: None
Transfer Credit: CSU