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BUS. 188 Consumer Behavior and Interpreting Marketing Dynamics

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Course Description

An in-depth study of how psychological, sociological, and cultural variables influence buying behavior and marketing strategy development. Will focus on identifying the relevant behavioral variables in a given product purchase situation and determining what marketing strategies can be adapted to meet the ways in which consumers perceive, select, and buy.

Units: 3
Degree Credit
Letter Grade Only
  • Lecture hours/semester: 48-54
  • Homework hours/semester: 96-108
Prerequisites: None
Corequisites: None
Transfer Credit: CSU