Skip to contentSkip to main navigationSkip to local navigation

BUS. 296 New Economy Marketing

Find Courses

Search by Keyword

Browse Courses by Subject Code

Course Description

Overview of marketing trends in the new economy that includes: social media, branding new economy businesses, social responsibility and sustainability as marketing initiatives, small business “guerilla” marketing, customer relationship marketing, demographics and psychographics and targeting as a strategy for localized marketing.

Units: 3
Degree Credit
Grade Option (Letter Grade or Pass/No Pass)
  • Lecture hours/semester: 48-54
  • Homework hours/semester: 96-108
Prerequisites: None
Corequisites: None
Transfer Credit: CSU