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BUS. 296 New Economy Marketing

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Course Description

Overview of marketing trends in the new economy that includes: social media, branding new economy businesses, social responsibility and sustainability as marketing initiatives, small business “guerilla” marketing, customer relationship marketing, demographics and psychographics and targeting as a strategy for localized marketing.

Units: 3
Degree Credit
Grade Option (Letter Grade or Pass/No Pass)
  • Lecture hours/semester: 48-54
  • Homework hours/semester: 96-108
Prerequisites: None
Corequisites: None
Transfer Credit: CSU